A Guide To Printing Four Colours Process Imagery Onto Promotional
Nov 04
A Guide To Printing Four Colours Process Imagery Onto Promotional Products
The Problem with Four Colour Process Designs
Historically four colour process designs with tints and shades have caused problems for marketing departments and promotional product suppliers alike. In the past there were few items that could be successfully branded with such a complicated design.nbsp; The simplification of the design to a single colour print version was generally not desired and if it had to be produced as a single colour it generally reduced the visual impact of the promotional product.
One other consideration previously has been the origination costs on four colour printing. Generally these were considerably higher than standard screen printing and this was a bug bear. If screens were charged per colour this can increase the overall cost of the item by at least pound;100 if not more. With modern printing methods such as transfer printing and dye sublimation printing if there are origination costs then they are much cheaper than previously and more in line with screen printing origination costs.
The Current Options on Four Colour Process Products
There is now a fabulous selection of promotional products promotional awards and promotional clothing that can have the most complicated four colour printing on. There has been a great deal of investment by the industry’s factories to ensure that the print quality is of the highest standard. Dye sublimation printing is available on a range of promotional products which is a print method that involves transferring the print onto the product via a heat application process.
Top Selling Promotional Items to consider if you have a four colour process design
With the improvements in the printing methods many more items can be printed with bright and colourful four colour process designs. The most popular would be promotional pens and promotional mugs which are two of the industry’s best selling merchandise items but promotional clothing and promotional bags can both be personalised with a four colour process transfer. USB sticks can now be printed with these detailed designs and staying with the technology market a range of Skins for your mobile phones laptops and gaming consoles are now available. What are skins?? Essentially skins are like stickers but so much more and better!.They are made of top quality adhesive vinyl material made by those clever people at 3M who make post it notes which stick on easily to your device. Each skin is cut to fit the exact contours of the specific device so they look like they’re part of it. They also peel off easily without leaving any mess behind. We have skins for a whole range of popular devices. These skins are produced on 3M Controltac Plus graphic film which is a 100 micron white vinyl material with ‘Comply Performance’ adhesive. So what does that all mean? Well Controltac films have a pressure activated adhesive which allows you to position and reposition the skin on your device when applied with light hand pressure. Then when you are ready to fix the skin in place applying firm pressure bonds the adhesive to the device. Comply Performance Technology adds a unique characteristic to the film adhesive that enables you to apply it faster with very few air bubbles. These films have a network of microstructure air channels in the adhesive. The channels allow air to escape laterally beneath the film. An air bubble trapped beneath the film can be rubbed out easily. If you would like to see a skin please visit: http://www.arcadiaonline.co.uk/productdetails.php?proid=4615
Dye Sublimation Printed Products
Many fabric based promotional gifts can be printed via the dye sublimation method. This includes promotional lanyards promotional umbrellas as well as custom made promotional clothing. By using these print methods you can ensure that your product creates an excellent impact delivers your promotional or marketing message and increases the life span of the item.
The Benefits of Four Colour Process Printing
The ability to print fourcolour process imagery onto promotional products is a great bonus if you are planning to use the products in conjunction with a printed advertising campaign. The products could also be printed with the same design on packaging for a new retail based food brand or product. The range of materials that this style of print can be printed onto includes metals ceramics cloth plastics and Polypropylene.
So to conclude: be adventurous! Be bold! Be loud and be proud or your logo design or imagery! Think carefully about which promotional product can best support your marketing campaign and carry your design.
About the writer: Steve Barnes is currently a Director of Arcadia Corporate Merchandise in the Marketing and Advertising industry in the UK. Arcadia is a Promotional Product distributor and a Sourcing company based in High Wycombe UK. Basic branded promotional products as well as bespoke designed and manufactured items are supplied. In the promotional products industry since 1995 with Corinthian Marketing Steve has been with Arcadia since its formation in 1998. A keen rugby player in his younger days enjoyed spells with Northampton Saints and Henley Hawks. Married with two daughters life is now very different. As a keen motorsport fan Steve enjoys his work with the F1 clients that Arcadia has. Arcadia specialises in web based corporate merchandise programmes and manages these on a global scale in conjunction with our partners Club Colors in Chicago USA. Arcadia is currently launching PROMOB2B a unique Merchandise Management System. For further information please visit: http://www.arcadiaonline.co.uk/promob2b.php The account management teams at Arcadia service European accounts from the UK and are available for onsite meetings within the whole EMEA region. Online ordering systems can manage orders for all UK EMEA and worldwide destinations. Other services available: * Storage and distribution * Incentive programmes * Brand management * Fulfilment and mailing services * Inhouse design service * Inhouse embroidery
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