Why Press Kits Can Backfire

Why Press Kits Can Backfire

You’ve got it you’re going to put together a huge glossy press kit fill it with bios press releases fact sheets photos graphs statistics brochures covering everything that ever happened in your life with every possible bit of information that you have on yourself and your company and you’re going to send it to every media outlet you can think of. Interesting plan if your aim is to throw money away and alienate the media. To begin with unless you have loads of disposable cash you’re going to go broke. More importantly chances are that it’s going to be incredibly boring not to mention annoying for the media to receive all that information information they never requested. Press kits can be effective but only if they’re used sparingly and shrewdly. Don’t inundate the media with information and if you’ve hired a firm don’t give them carte blanche in the matter. Too many PR firms have a tendency to send out press kits en masse. It’s a common practice but a wasteful one. Also keep in mind public relations firms can make a heck of a lot of money charging their clients for highpriced press kits.

Frills and fluff do not make a . Buy yourself some twopocket folders at any stationery store. Buy a good medianpriced folder; you don’t want the most expensive but you don’t want the cheapest folder either. Inside the folder include copies of any articles or interviews you have appeared in a fact sheet a short bio about you and your company a press release and any visuals or photos that you believe are important. No fluff only include the pertinent stuff. That is your press kit. First send a release make a followup call. If a producer or editor asks for a kit send one but only to people who have requested it. Be selective. Be smart.

For further information visit:
www.AnthonyMora.com

About the writer:nbsp;nbsp;Anthony Mora began his media career as a freelance journalist for such
publications as Us Rolling Stone and other local and national
publications. He served as editorinchief of two Los Angelesbased
entertainment and lifestyleoriented publications and cofounded Phillips Mora Entertainment a public relations and personal management company which ventured into video and film production.

In 1990 Anthony formed Anthony Mora Communications Inc. a Los
Angelesbased media relations company that specializes in media placement image development and media training. AMC Inc. has placed clients in: Time Newsweek 60 Minutes CNN The Wall Street Journal The Oprah Winfrey Show The New York Times Los Angeles Times and other local national and international media outlets.

Anthony has been featured in: USA Today Newsweek The New York Times The Los Angeles Times The Wall Street Journal The BBC CNN Entrepreneur Fox News MSNBC and other media. He has written three books. The most recent “Spin to Win” is a stepbystep guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and userfriendly “Spin to Win” can be utilized by heads of major corporations small business owners and entrepreneurs.

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